Originally developed for Audrey Hepburn 40 years ago, the iconic Elasticizer has won over 15 beauty awards, has countless celebrity fans and has dramatically improved the condition of millions of heads of hair.

To celebrate the 40th Anniversary of Elasticizer, we are proud to introduce the Limited Edition Kit – a 250ml pearlised pink tube and 100% cotton towelling wrap, encased in a luxury white gift box.


Elasticizer gives unrivalled elasticity, manageability and shine to dry or damaged hair.

The world’s first pre-shampoo conditioning treatment and our hero product. Healthy hair stretches when wet before returning to its original length when dry.

However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free. Use once a week as a minimum for best results.The ideal gift for Elasticizer addicts or the perfect introduction to the multi-award winning treatment.

RRP – £38 – In Stock today – Call 01473 400049 to reserve yours…


Directions of Use:

  • Before shampooing, dampen your hair with warm water and apply Elasticizer to mid lengths and ends, paying particular attention to dry broken areas
  • Work into your hair with fingertips, cover with luxury hair wrap and leave for approx. 20 minutes
  • Work into your hair with fingertips
  • Rinse with water
  • Follow with appropriate Shampoo, Conditioner and Scalp Toner
  • PK Tip – For improved results on very dry or damaged hair, dampen hair slightly and leave on overnight
    Elasticizer can also be left on for a couple of minutes when in the shower before washing and best results are obtained from using it 1-2 times a week
  • Please Note – Avoid using Elasticizer for 2 days before and 2 days after chemical processing.